If you're running a jewelry store, your customers are asking for tennis bracelets. The question isn't whether to carry them — it's which mounting to stock so you're not constantly reordering the wrong thing.

What is a mounting?

A mounting is the gold setting without the stones. Your customer brings their own diamonds or lab-grown stones, and the mounting is what holds them. Buying mountings wholesale means you control the gold cost, the stone selection, and your margin.

The 4 Prong vs Bezel debate

The 4 prong mounting is the classic. It shows more of the stone, catches more light, and is what most customers picture when they say "tennis bracelet." The bezel setting wraps the stone in gold — more secure, more modern, slightly heavier per piece.

For most independent jewelry stores, the 4 prong lightweight is the sweet spot. It uses less gold than a standard 4 prong, which keeps your cost per piece down while still giving the customer that classic look.

Weight matters more than you think

Gold is priced per gram. A bracelet that comes in at 15 grams vs 20 grams on the same style is a significant price difference for your customer — and a significant margin difference for you. At George's Mountings, our lightweight designs average 7-25 grams on a 7" bracelet, compared to industry standard 11-35 grams. That difference is real money.

Stone size selection

The most popular stone sizes for tennis bracelets are 2mm, 2.5mm, 3mm, and 4mm. Smaller stones (2-2.5mm) are more affordable and look delicate. Larger stones (3-4mm) are showstoppers but cost more to set. For a store just getting into tennis bracelets, stocking 2.5mm and 3mm covers most customers.

Why wholesale mountings beat buying finished pieces

When you buy a finished piece with stones already set, you're paying retail markup on the stones, the labor, and the gold. When you buy mountings wholesale and set your own stones, you control every cost in the chain. Your margins are higher, your pricing is more flexible, and your customers get exactly what they want.

What to look for in a wholesale supplier

You want a supplier who prices per gram (not per piece), has real stock in core styles, ships fast, and will actually pick up the phone. The LA jewelry district has been the center of wholesale mountings for decades — which is why George's Mountings operates out of LA with same-week shipping on most orders.

Ready to see what's in stock? Apply for wholesale access at georgeswholesale.com.